If you let yourself slip down the rabbit hole of self-promotion, you’re bound to feel like marketing your business is comparable to wearing a straight-jacket.
I mean, really – don’t self-praise your company, don’t talk about yourself, don’t ask people to like you, etc. Since when did social media copywriting become a field of land mines???
Well, I don’t like it. I don’t like it one bit. And I’ve been working hard for six years to stay in the game – so here’s what I think of all the recent social media copywriting hubbub:
Ignore advice, worship your numbers.
I popped into an article about the Ideal Length of Everything today. They literally spelled out the science of social media copywriting. It looked like:
Speeches, 18 minutes
Headlines 6 words
Facebook 40-character posts
Tweet 100 characters
These were the ideal for grabbing a reader’s attention and getting the most reposts/shares, etc. Great.
Instead of dragging your head into their numbers, keep an eye on your own personal Google Analytics. While above is the median research, only you know your audience.
See which posts you write that get the most notice – and follow your own formula. Only you know your brand. And if you aren’t genuine with yourself, you won’t attract the clients you really want.
I see a lot of very long posts on Facebook getting tons of comments. Likewise, some blogs don’t have to be over 1,000 words to cover one quick, easy, expert topic.
Don’t over think your marketing if it has the potential to keep you from getting things done. It’s more important to just move than to get paralyzed with trends.
Be careful how you self-promote.
Another article today suggested you make yourself look bad on LinkedIn when you promote your own content. So I did my own research.
I popped into my favorite groups and creatively noted most folk were self-promoting…unless they were employees of a company. Likewise, on my Facebook groups, there are groups that strictly enforce no self promotion and those who only self-promote.
It’s not if you do it, it’s how you do it. For example, you should never say, “Want to Be a Copywriter? Join My Business Now.”
Instead, “Wow! Check Out These Current Stats on Copywriting” with a link to an article you wrote on your website. And then, provide a list-building opt-in for those who want to be writers. (i.e. Get my amazon product listing optimization starter kit.)
The real issue with social media copywriting self-promotion is that it can’t feel like self-promotion. A sale shouldn’t feel like getting sold. Don’t hit your audience over the head; dangle their favorite food in front of them and ask them to lunch.
Wrist-slapping is a good thing.
If a group, site or other social media outlet smacks you on the wrist, good for you. It means you’re putting yourself out there in a big way.
You cannot please everyone; you cannot be well-apprised of every little rule. Just do your best to apologize and not make the mistake again.
I recently got wrist-slapped for offering my SEO blogging checklist on a holistic health group. All the other women were posting their own work, too.
What’s the difference? They were promoting their yogini articles on a holistic health site; I was promoting business.
Don’t be afraid to learn these lessons the hard way. You are better off putting yourself out there than holding back because you aren’t sure if it’s ok to promote yourself.
Remember that you can always leave groups that don’t bring you value, as well. If an administrator needs to approve every comment, consider if you want to be that tightly controlled.
Regardless, if any social media copywriting communications don’t bring you website traffic or eventually cross over into something offline, consider if it makes sense to continue with them.